Unicorn, a media planning and scheduling software for agencies, advertisers, and marketers, was designed to address challenges in the industry. These included slow processes due to Excel reliance, excessive manual data entry, computer crashes from large datasets, and disconnected workflows between planning and business departments. The redesign aimed to streamline and revolutionize the planning, scheduling, and execution of both digital and traditional advertising campaigns, integrating business planning aspects to create a more efficient, unified system.