The US Bank Card Central website needed a fresh, clutter free and easy to use website. Newly hired employees had a hard time using the old website. Valuable time was spend on employee trainings instead of helping the customers.
While using the existing US Bank Card Center bold brand elements as a guide, I created an engaging and efficient website including the personalized home page, categorized and subcategorized products page, as well as centralized place for forms and resources.
User interface design