How App Redesign

Led to Cut 23% Reduction in Operational Costs

Imagine yourself as the CEO of a Global manufacturing company, grappling with the complexities of managing and tracking intricate supply chains. You’re tasked with overseeing numerous suppliers, manufacturers, and logistics, a task that’s made difficult by the lack of visibility and control over the entire process. Moreover, you’re forced to rely on multiple systems and manual processes, a situation that often leads to errors and delays.

What is ParkourSC:
ParkourSC is a company that provides a digital supply chain operations platform designed to enhance visibility, resilience, and efficiency across complex supply chains. ParkourSC platform leverages digital twins, predictive insights, and automated workflows to offer real-time tracking, risk prediction, and collaboration capabilities. By integrating data from various sources, including sensors and enterprise systems, ParkourSC enables organizations to manage disruptions and optimize supply chain processes proactively. The company’s solutions cater to industries such as logistics, pharmaceuticals, and manufacturing, aiming to improve overall operational performance and customer satisfaction.

My role as UX/UI Designer

  • Work with product managers and designers to conduct user testing and research.
  • Conducted interviews with users and stakeholders.
  • Conducted discovery workshops with stakeholders.
  • Created a UX strategy with the product manager and engineers.
  • Redesigned application from the ground up.
  • Created user flows. 
  • Created design system.

Navigator screen


Below is the list of problems I faced when I started redesigning the ASO app:

  • Confusing UX.
    The outdated interface was not aligned with modern design principles and lacked coherence with the suite of other arkourSC applications.
  • Limited Functionality and Confusing Steps
    The app’s limited rule options for supply chain management and optimization, along with confusing and redundant steps, hindered user efficiency and satisfaction.
  • Slow workflow
    Due to the complex workflow, users would spend days instead of hours creating workflows (Scenarios), and companies lost thousands of $.


Due to the complexity of existing supply chain management tools, 32% of users resorted to manual processes or spreadsheets instead of using the designated platform.

User Feedback
User feedback highlighted significant issues with the current process. The manual report generation lacked comprehensive data elements, similar to issues found in other complex applications. Interviews revealed that 92% of users were frustrated by the limited number of options available for supply chain management and optimization. Users also expressed frustration with confusing and redundant steps involved in tracking shipments and managing inventory, assets and shipments.

Exception Summary screen.


Main Project Metrics 

  1. Improve the user experience to reduce the time spent on managing supply chains.
  2. Enhance visibility and control over the entire supply chain process.
  3. Automate manual processes to reduce errors and delays.
  4. Create a cohesive UI


  • Understand the supply chain management team’s current pain points and needs.
  • I conducted User interviews and surveys to gather feedback on the current process and identify areas for improvement.
  • I performed competitor analysis to understand industry standards and best practices.

Key findings from our research included:

  • Difficulty tracking and managing inventory across multiple locations.
  • Difficulty coordinating with suppliers and partners in different countries.
  • Lack of visibility into the status of shipments and deliveries.


There were several unique challenges to address:

  • The complexity and specificity of supply chain management.
  • Integrating the new design with the existing technology and backend systems.
  • Presenting massive data in user-friendly, fast-loading interfaces.
  • Consolidating multiple steps into streamlined processes.


Based on the research and identified challenges, I implemented the following solutions:

  • I developed wireframes and mockups to visualize the proposed solution.
  • I reduced the number of steps in managing inventory and tracking shipments by consolidating multiple steps into streamlined processes.
  • I introduced quick navigation for more accessible inventory and shipment management.
  • I simplified the process for shipment creation 


  • The mobile and desktop applications improved visibility and control over the entire supply chain process, allowing companies to easily track and manage suppliers, manufacturers, and logistics providers.
  • The application reduced errors and delays by automating manual processes and providing real-time updates on the status of orders and shipments.

Companies have reported a significant improvement in efficiency and productivity as a direct result of improved UX. This positive outcome not only reassures us of the success of our project


The mobile and desktop application design for supply chain management has significantly transformed our clients’ operations. It has empowered them with enhanced visibility and control over their supply chain processes. The application has boosted efficiency and productivity by streamlining processes and automating manual tasks. The positive feedback from users is a testament to its success in making the supply chain management process more manageable.

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