Why Do You Need Mobile-Friendly Website ASAP
What is responsive or mobile-friendly design:
“Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform, and orientation.” Smashing Magazine
The responsive website is an excellent investment for your business, but also you will get more conversions from a responsive site!
The following reasons explore why you need mobile-friendly website ASAP.
Recommended by Google.
In 2015 Google made algorithmic changes the way it ranks mobile sites. Google boosts mobile-friendly websites algorithm, further penalizing non-mobile friendly websites.
Everybody is on mobile devices:
Just look around, pretty much every single person is on mobile devices, either shopping, gathering information, browsing and much more. It’s fast and easy. Consumers everywhere want to connect and get what they are looking for quick and easy. If you don’t have a mobile-friendly website, you can’t offer that kind of experience and will most likely lose money.
It’s becoming a standard.
Having optimized website for mobile is a norm nowadays. The use of mobile devices (including phones and tablets) is on the rise, and it will continue to rise. And since responsive websites are the norm today, your customers/users are expecting this level of functionality.
You can reach more customers, faster.
Google higher ranks mobile-friendly websites (see #1). Having a mobile-friendly website will open doors for more users who are performing a search on mobile devices.
It benefits your reputation.
Reputation is everything. People will remember if they had the great experience with your website, but they will also not forget if they had the bad experience. Once they had lousy experience most likely, they will not come back to your website.
Better Online User Experience.
The responsive design just gives an overall better user experience for all users. How many times you’ve stumbled on the website that is not mobile friendly, had to pinch and zoom, after few second fooling around with annoyed you’ve moved to another site. Instead, all of the content on your website should automatically adjust to the screen size of the device.
Easier to Manage and Cost Effective.
Problem with having separate mobile and desktop site is that you are creating twice the amount of work. Also, you will have to maintain two different websites, which means having the double the amount of cost.
To stay relevant in the fast-changing digital landscape, you must have and invest in the mobile-friendly website.