5 Tips for Preparing Website Images

 
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According to Stanford University 75% of people judge the credibility of a company based on its website. That’s why it's crucial to choose the right photos for your website. Photos can either break or make your website, not in technical terms, but in terms of the look of the design and the overall professional look of your site. Great photography can help tell the story of your brand, but poor photography just detracts from your professional image.

Here are my 5 tips for preparing images for your website so you can stand out among the crowd and attract your ideal client:

1. Banner images should be horizontal. When choosing images for your banner make sure they are horizontal (landscape). Don’t use vertical images for your banner, you might end up with blurry image. Choose photos that are all light or all dark for banners.

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2. Your images should load fast. Did you know the human attention span is shorter than a goldfish’s? If your images load slow visitors will most likely abandon your website and move on to the next thing. Fast loading images will also help you with Google ranking. Only upload photos to Squarespace that are a file size of 500 KB or less.

3. Name your images descriptively and in plain English. Creating descriptive, keyword rich file names is very important for SEO. Search engines not only crawl the text on your webpage, but they also search for keywords within your image file names.

Image on the left is properly named oppose to image on the right.

Image on the left is properly named oppose to image on the right.

4. Avoid using stock photos of people, instead use photos of real people. Using photos of real people will make your website more credible, stock photos might opposite effect. Nowadays you can take good quality photos with your phone, but also think about investing in photographer.

5. Quality. What is the point spending money on beautiful website if your photos are blurry, out of focus, fuzzy or poorly lit. Make sure that your photos don’t have red eyes as well. There’s numerous apps for mobile phones that can help you with this. If your photos can not be fixed, don’t use them. Large, pixel perfect, high resolution images always work best.

Image on the left is sharp and pixel perfect oppose to image on the right which is blurry.

Image on the left is sharp and pixel perfect oppose to image on the right which is blurry.

Recently I wrote a post where you can find free good quality images for your website, check it out here.

 
Boris JovanovicComment